Euro-Hipsters Go Ghetto

There are a few popular stereotypes in the U.S. about the inferiority of white people. One being that we can’t jump, and another that we can’t dance. Now I am not a particularly great dancer myself and am not one to promote ethnic, cultural or racial stereotypes, but go to any European nightclub and witness the stereotype in action.

And if there is any doubt, check out this recent Adidas Originals commercial that I first saw about a month ago in Italy and couldn’t quite believe my eyes. It is SO pathetic on so many levels: the white Europeans trying to act all tough guy and hip-hop, the slow motion dancing, the arguably offensive replication of an American urban setting, graffiti and double-dutch included … oh, where to begin? No matter how you look at it, the guys in this video would get their poser-arses whipped were they back in the U.S.of A.

Watching this just reminds me of how silly white guys with dreadlocks look, regardless of their vehement self-defense and rationalization, and, of course, that other stereotype that we borrow heavily and free of charge.

On an unrelated note, I just get myself an nice pair of retro 1972 Adidas.


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