Pamplona, Spain. San Fermin. From July 7 -14, every morning at 8:00am, Spain’s national station RTVE, as well as other local ones, televise the encierros or “running of the bulls”. Viewers tune in for one morbid reason: to see if anyone gets killed. Later throughout the day, the coverage is focused on the morning’s statistics as if the numbers injured were part of an encierro scorecard.
Today for the first time in years a runner was killed. Tomorrow morning’s ratings will surely go up, giving RTVE a death to celebrate.